As the leaves change colors this fall, Wachovia’s familiar blue and green logos will change into Wells Fargo’s red and yellow in Atlanta.
San Francisco-based Wells Fargo & Co. (NYSE: WFC) said Wednesday Wachovia signs and systems will convert to Wells Fargo in late October at almost 200 bank branches in Atlanta and nearly 280 locations across Georgia.
After the conversion, Wells Fargo will be the second-largest bank in metro Atlanta with $21.6 billion in deposits and a 19 percent market share. Wells Fargo also noted it has hired more than 200 tellers and bankers across Atlanta and more than 300 across Georgia in a shift to the Wells Fargo model.
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Atlanta will remain headquarters for the company’s Southeast region, which includes Alabama, Tennessee and Mississippi. The three neighboring states to Georgia will change to Wells Fargo in late September. Other states in the East will follow.
Wachovia merged with Wells Fargo on Dec. 31, 2008. Wachovia Securities has already become Wells Fargo Advisors and Wachovia Mortgage is now Wells Fargo Home Mortgage.
Wells Fargo’s first-quarter profit dropped 16 percent to $2.55 billion. The company has $1.2 trillion in assets and provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 10,000 stores and 12,000 ATMs.
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